NZ Marketing

NZ Marketing is the magazine for Kiwi marketing professionals, covering marketing, advertising, and ad media.

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NZ Marketing

What did they say? • Here are a few of the industry voices in this issue.

New moves for Oohmaa • Three new hires for the Out of Home Media Association Aotearoa.

Omnicom-IPG merger: What it really means for media in NZ • The Omnicom-IPG merger may look like a global play, but in a market like New Zealand, the local fallout could be massive. Alex Radford, partner and co-founder at D3, analyses the potential consequences.

Are we setting up Gen Z to fail? • Job adverts these days often mention a shopping list of skills. Employers want marketing unicorns, but hope to pay them little more than rainbows and fresh air. Katherine McGarvey on a troubling trend.

AI is an ebike for the mind • Despite the many (many) confident takes out there, most people don’t know where gen AI is headed. But the wheels have been turning in Reuben Bijl’s head..

Diversity is a priority • The Comms Council has early results from its latest DEI Census Survey. There’s still a lot of room for progress, says Simon Lendrum.

Bloomin’ sustainable • Fiberskin is a Mother’s Day delight.

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Spotlight on Te Wai Pounamu • Join our whistle-stop tour of the South Island – Aotearoa’s humble powerhouse.

Two rivers braid

An energy in the mountains

Arrowtown

Know where you belong

Emotional pull

Mainland rises

Deep connections

Small town charm

Snow White’s poison apple • 2025’s ‘woke’ Snow White went horribly wrong. Not because diversity is bad, but because Disney misjudged how to present the brand to its real owners: the fans. Insights gurus Jonathan Dodd and Duncan Stuart have a cautionary tale.

Gen Z spills the tea • They’re young, fun and making agencies hum. Now they’re joining the ranks, what can the industry learn from the new generation of suits?

Gen Zs in the classroom

tl;dr: Gen Z in a nutshell

A foot in the door • The job market for juniors is hard as hundreds of grads compete to join the rat race. Lola Bellamy-Hill reports on the trends in CV land.

Ink, ideas and inspiration • Mary Nadong is fresh out of university and has started as a junior copywriter at Chemistry. She tells us about her first month on the job.

Why does advertising turn its back on the over-55s ? • They’re New Zealand’s wealthiest cohort, but are advertisers missing the mark with over-55s? We examine how to connect with this crucial audience, and what to do about the ad industry’s ‘ageism’.

The pipeline from CMO to CEO • Some of New Zealand’s most successful business leaders started out as marketers. We look at the push to turn more Kiwi CMOs into CEOs.

Adaptive strategy • A ‘set and forget’ approach to strategy won’t keep you competitive. Here’s how marketers can use their foresight, customer knowledge and leadership to steer a course for success and help B2B companies stay ready for anything.

Seize the new • Samantha Osborne, general manager of Cartology NZ, loves an opportunity to drive results. She’s been at the forefront of retail media in New Zealand from the beginning.

Tariff to triumph in just 24 hours • Creative studio Kindred didn’t hesitate when penguins came knocking with an idea.

Legacy. • Legacy – for a small word, it contains big connotations, both about what’s been inherited from the past and expectations for the future.

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Local matters • Regional reporting is the lifeblood of the media industry. It does more than just feed the news machine, it binds communities together.

Trust and human focus...